Our featured ingredients:

Nourishing

Olive Oil

Reparative

Helichrysum Oil

Glow

Prickly Pear Oil

You are Gold

WURA means Gold in Yoruba language. Our purpose is to bring the gold standard to body care. WURA is deeply rooted in trusting nature as the source of beauty and wellness. All ingredients are plant-based, minimally processed and free from toxic substances for you and the environment, guaranteeing to help you thrive in a better world.

Hi, I’m Rosella

Born and Raised in the beautiful island of Sardinia, I grew up very close to nature. The weekends in the mild winters were always in our countryside where we grew olives, oranges, lemons, tiny apples, walnuts, quinces and medlars.
My summers were on the beach! Always, all daylong! My father, a real hippie, taught me to rub my skin with sand as scrub, to walk on seaweeds to smooth the feet and absorb healing minerals, and to apply olive oil on nails to strengthen them. Everything had to be pure and free from any chemicals.

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