Nourishing
Wura
Gold Standard Body Care Rooted in Nature’s Wisdom
Our featured ingredients:
Olive Oil
Reparative
Helichrysum Oil
Glow
Prickly Pear Oil
Enter your email
You are Gold
WURA means Gold in Yoruba language. Our purpose is to bring the gold standard to body care. WURA is deeply rooted in trusting nature as the source of beauty and wellness. All ingredients are plant-based, minimally processed and free from toxic substances for you and the environment, guaranteeing to help you thrive in a better world.
Hi, I’m Rosella
Born and Raised in the beautiful island of Sardinia, I grew up very close to nature. The weekends in the mild winters were always in our countryside where we grew olives, oranges, lemons, tiny apples, walnuts, quinces and medlars.
My summers were on the beach! Always, all daylong! My father, a real hippie, taught me to rub my skin with sand as scrub, to walk on seaweeds to smooth the feet and absorb healing minerals, and to apply olive oil on nails to strengthen them. Everything had to be pure and free from any chemicals.